Lorna Jane activewear
Launching & distribution in Finland 2012-2017
- Collaboration with international, fast growing company.
- Building brand awareness & customer engagement from scratch.
- Opening and running the e-commerce 7 years, customer service, stocking and logistics
- Market entry: Marketing and sales strategy & implementation
- Sales operations online and at the pop up shops
- Lavli’s monthly wellness events, collaborations e.g. with Elixia, Esport, Fressi.
- Social media content and marketing
- More than 100 pop up shops and events annually.
Over 6,500 active followers on FB & IG.
Lorna Jane got 5-20 print media hits/monthly and numerous cover hits, securing coverage of 0,5-3,0 million per month.
- Opening of Lorna Jane shop at Lavli living room, 2016-2017
- As a 1-woman organisation, over 700,000€ worth of active wear was sold via Lavli online shop & events.
AAbout the brand: www.lornajane.com