Lorna Jane activewear
Launching & distribution in Finland 2012-2017
- Collaboration with international, fast growing company.
- I got to be a part of LJ's development and see it grow from an Australian brand into a global brand.
- Building brand awareness & customer engagement from scratch with no marketing support from the brand.
- Opening and running the e-commerce 8 years, customer service, stocking and logistics
- Lorna Jane market entry; marketing and sales strategy & implementation
- Sales operations online and at the pop up shops
- Lavli’s monthly wellness events, collaborations e.g. with Elixia, Esport, Fressi
- Social media content and marketing
- More than 100 pop up shops and events annually
Over 4,500 active followers on FB & IG, within a few years.
Lorna Jane got 5-20 print media hits/monthly and numerous cover hits, securing coverage of 0,5-3,0 million per month.
- Opening of Lorna Jane shop at Lavli living room, 2016-2017
- As a 1-woman organisation, over 700,000€ worth of active wear was sold via Lavli online shop & events (with no marketing budget from the brand itself). Special thanks to best ever pop up shop helper Senni ♡
About the brand: www.lornajane.com