Lorna Jane activewear
Launching & distribution in Finland 2012-2017

Collaboration with international, fast growing company.
I got to be a part of LJ's development and see it grow from an Australian brand into a global brand.
Building brand awareness & customer engagement from scratch with no marketing support from the brand.
Opening and running the e-commerce 8 years, customer service, stocking and logistics
Lorna Jane market entry; marketing and sales strategy & implementation
Sales operations online and at the pop up shops
Lavli’s monthly wellness events, collaborations e.g. with Elixia, Esport, Fressi
Social media content and marketing
More than 100 pop up shops and events annually
Over 4,500 active followers on FB & IG, within a few years.
Lorna Jane got 5-20 print media hits/monthly and numerous cover hits, securing coverage of 0,5-3,0 million per month.
Opening of Lorna Jane shop at Lavli living room, 2016-2017
As a 1-woman organisation, over 700,000€ worth of active wear was sold via Lavli online shop & events (with no marketing budget from the brand itself). Special thanks to best ever pop up shop helper Senni ♡

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