

Experiential Wellbeing Design & Creative Project Direction
Experiential Wellbeing Design
Experiential wellbeing design focuses on creating impactful experiences that are both functional and emotionally resonant. It blends physical and digital elements, art and structure, aesthetics and human-centered thinking to shape experiences that engage people on multiple levels. The aim is to enhance people’s wellbeing through atmosphere, connection, and meaningful programs or services.
Case study: Lavli Living Room – Pioneer in Experiential Wellbeing Design
Lavli Living Room concept store opened in Helsinki in 2016, combining activewear retail, boutique training, wellbeing events, art, and community into one layered ecosystem. It was an early example of immersive, human-centered experiential design within a retail environment. Although the concept was short-lived due to timing and limited resources, it proved that when aesthetics, multi-sensory experiences, engaging services, and emotional intention align, a commercial space can become something truly meaningful.

Creative Project Direction
Managing experiences from start to finish. I manage every stage, from the creative concept planning to execution and even marketing. Collaborating with extensive network of creative businesses and artists, I ensure that each project is executed with attention to detail and exceptional results.

Paper flower décor
Let's create something truly amazing to wow your guests and customers! Lavli collaborates with various artists and one of them is Paper Art Studio Mio Gallery. They create stunning handcrafted, beautifully detailed large paper flowers – perfect for corporate events, exhibitions, retail store décor, art installations, galas and parties.
What our partners and clients say
"It was a pleasure working with Asta during my time leading Kamppi Helsinki's marketing. Her innovative mindset, creativity, broad expertise, and dedication always shine through, resulting outstanding events and marketing content. She has an incredible talent to turn ideas into experiences that engage and inspire, both in live events and on social media. I highly recommend Asta for any marketing or event production project."
"Asta was a fantastic sounding board for many aspects of my business, an invaluable asset, always going above and beyond expectations. She understands how to build powerful brands with customer centric approach and she is always fully engaged with the issue at hand. Beyond her expertise, Asta is genuinely supportive and encouraging and also fun to work with."
"Working with Asta was highly professional, inspiring and seamless from start to finish. Her passion for what she does shines through in everything, making collaboration effortless and inspiring. She has a wonderful personality that creates a warm work environment."
Blog
Let’s connect and explore how we could support your goals 🚀
Hei! Voit ottaa yhteyttä myös sähköpostilla: etunimi.sukunimi(at)lavli.fi. tai puh. +358 5O3267757.
🌸✨🌱☀️
Asta Laurila, Lavli Oy
Helsinki, Finland


