Hi, I'm Asta! 👋

Hi, I'm Asta! 👋

Welcome to explore my work
I'm Creative and Strategic 
Marketing Executive and

I'm Creative and Strategic
Marketing Executive and

Experience & Event Designer
I design and produce meaningful events, experiences and spatial installations where strategic objectives meet aesthetics, story telling, wellbeing and meaningful connections. 

I design and produce meaningful events, experiences and spatial installations where strategic objectives meet aesthetics, story telling, wellbeing and meaningful connections. 

A glimpse into some of my projects

Over 23 years of experience in strategic and creative marketing, branding, events and experiences

Over 23 years of experience in strategic and creative marketing, branding, events and experiences

Expertise in marketing strategy, creative direction and production of events and experiential concepts. Working at both strategic and operational levels with Finnish and international brands. 

I am a true people person, building communities and creating experiences that connect emotionally and leave a lasting impact. 

Entrepreneur at Lavli Oy years 2012-2026. So I am used to taking responsibility, solving problems, pitching ideas, managing multiple projects and moving between strategy and execution. 

I see challenges as opportunities and I am at my best when I get to develop or create something new.

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Case study: Lavli Living Room – Pioneer in Experiential Wellbeing Design

Lavli Living Room concept store opened in Helsinki in 2016, combining activewear retail, boutique training, wellbeing events, art, and community into one layered ecosystem. It was an early example of immersive, human-centered experiential design within a retail environment. Although the concept was short-lived, it proved that when aesthetics, multi-sensory experiences, engaging services, and emotional intention align, a commercial space can become something truly meaningful.

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What my clients and partners say

"It was a pleasure working with Asta during my time leading Kamppi Helsinki's marketing. Her innovative mindset, creativity, broad expertise, and dedication always shine through, resulting outstanding events and marketing content. She has an incredible talent to turn ideas into experiences that engage and inspire, both in live events and on social media. I highly recommend Asta for any marketing or event production project." 

Marianna ViirreEntrepreneur, Ma vie Oy (Marketing Manager at Kamppi Helsinki 2018-2023)

"Asta was a fantastic sounding board for many aspects of my business, an invaluable asset, always going above and beyond expectations. She understands how to build powerful brands with customer centric approach and she is always fully engaged with the issue at hand. Beyond her expertise, Asta is genuinely supportive and encouraging and also fun to work with."

Riina LaaksonenFounder & CEO, Nordic Wellness Group Oy

"Working with Asta was highly professional, inspiring and seamless from start to finish. Her passion for what she does shines through in everything, making collaboration effortless and inspiring. She has a wonderful personality that creates a warm work environment."

Petra ja Noora VäänänenFoodbytwins, Kulinaristikaksoset

Blog

May 26, 20260 commentsAsta Laurila
Lavli Living Room (2016-2017) was an early prototype of what we now call experiential wellbeing and emotional retail – before these categories and trends existed.  The reason I wanted to...

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