I believe in growth through customer-centric business plans and exploiting digital channels and data. But most importantly, I believe in the real connection between people.
Instead of hiring a full time CMO, Business or Project Manager, you can have one at hand for the exact amount of time you need. This can be part-time or for projects.
Whether you need help with your marketing strategy or project management, I can help. Projects can be e.g.:
I am passionate about developing customer experiences. I have extensive knowledge in sales & marketing and I am constantly educating myself more in digitalisation change management and digital marketing.
Tasks that I have done over the years:
• Business plans
• Marketing strategies, Inbound (digi and non-digi)
• Customer experience development
• Concept design (business plan, product mix, services, interior design)
• Customer service
• Sales online and face-to-face
• New market entries & product launches
• Networking & connecting people
• Numerous business collaborations
• Inbound & customer acquisition in digital channels
• Digital marketing (e.g. FB, Google Ads)
• Social media content and campaigns
• Email marketing
• Data analysis (Google Analytics)
• Marketing automation (Hubspot)
• Marketing materials (Canva/ InDesign)
• Branding, brand renewals
• Brand management & localisation
• Media & PR relations
• Customer events, sales events, exhibitions, seminars
Digital tools & platforms I have used:
MS Office / InDesign / Canva /Google Ads / Google Analytics / Hubspot / Shopify / Mailchimp / Facebook Business Manager /FB & Instagram / Animoto / Teachable / Kajabi / Wix / Campwire / MyCashflow
I have worked as an outsourced CMO for Nordic Fit Mama & Riina Laaksonen (above) since March 2018. Outsourcing marketing executives is a very cost effective and risk free option especially for the small and middle size companies.