I'm so happy you are here ♥︎ and I do hope I can be of service to you in some way.
With over 17 years in the profession and through my own life experiences, it has become crystal clear to me that MY PASSION & MISSION ☆ is to help meaningful businesses succeed and grow, as well as support the courageous people behind them.
By sharing my own knowledge and experiences, I also hope to make others' professional journeys a bit easier.
I know what it is to start a business and run it solo.
I know what it takes to take BIG 💰RISKS.
I know what it takes to plan and execute AMBITIOUS projects by yourself.
Unfortunately, I also I know when the business gets tough and you hit ROCK BOTTOM. And what it takes to FIGHT FOR YOUR RIGHTS against the corporate giants.
I know how it feels when everything comes crashing down on top of you.
BUT, most importantly,
I know how to GET UP...
...AGAIN and AGAIN and AGAIN (x20) 💪
I know that IT IS POSSIBLE to get back on track and KEEP ON ROCKING no matter what happens.
What I definitely know, is that when we encounter challenges in life (any kind) we need HELP and SUPPORT from OTHERS. I cannot emphasise enough how GRATEFUL I am for the PEOPLE who have supported me in so many ways over the years. Especially my FAMILY ♥︎
I have 17 YEARS' extensive experience in sales and marketing. Before my entrepreneurship, I worked with small to medium-sized fast growing businesses. I didn't have the luxury of outsourcing or buying services – I had to learn to do things for myself. In hindsight, I am grateful for these experiences as they gave me the courage to later start my own business. For the past 8 years I have been an ENTREPRENEUR.
I am especially passionate about CUSTOMER EXPERIENCE and finding new ways to WOW people by utilising new tools that fast developing digitalisation provides, whilst never forgetting the REAL CONNECTION between people. I'm highly INTUITIVE and EMPATHIC person. I believe these qualities are my most valuable asset in life and in business. PROBLEM SOLVING and DEVELOPING NEW gets me excited – routines, not so much.
My work experience in a nutshell:
★ I am experienced Marketing executive. Done a lot of business plans & budgeting, and being a member of executive board.
★ I designed, created and operated my own wellness concept store, LAVLI LIVING ROOM. The concept combined shopping, training and events, serving both consumers and businesses. Lavli living room was a success and the customers loved it! But unfortunately this wasn't enough. Read more about case Lavli living room here.
☆ I piloted Flightplan software for helicopter operators 🚁 in Australia and New Zealand as a 1-woman organisation (so, whatever challenge you have, bring it on 😅).
★ I introduced an unknown brand, Lorna Jane, to a Finnish market from scratch with great results (considering the limited resources at hand). Check out the Lorna Jane business case here.
☆ I sold activewear through my own sales events and online shop, worth 700,000 euros (I can safely say that I've sold enough activewear in my lifetime 😄)
★ I have organised a few hundred events; from pop up wellness events to workshops, and to international seminars and exhibitions.
☆ I have renewed a couple of brands (e.g. Nordic Fit Mama, Marinetek) and was responsible for brand management and localisation in 15 different countries (Marinetek).
Read more about my work experience/ business cases under 'Work' tab at home page.
Tasks that I have done over the years:
• Business plans
• Marketing strategies, Inbound & Outbound (digi and non-digi)
• Customer experience development
• Concept design (business plan, product mix, services, interior design)
• Customer service
• Sales online and face-to-face
• New market entries & product launches
• Networking & connecting people
• Numerous business collaborations
• Inbound & customer acquisition in digital channels
• Digital marketing (e.g. FB, Google Ads)
• Social media content and campaigns
• Email marketing
• Data analysis (Google Analytics)
• Marketing automation (Hubspot, Active Campaign)
• Marketing materials (Canva/ InDesign)
• Branding, brand renewals
• Brand management & localisation
• Media & PR relations
• Customer events, sales events, exhibitions, seminars
Digital tools & platforms I have used:
MS Office / InDesign / Canva /Google Ads / Google Analytics / Hubspot / Active Campaign / Shopify / Mailchimp / Facebook Business Manager /FB & Instagram / Animoto / Teachable / Kajabi / Wix / Squarespace / Campwire / MyCashflow
2019 - present: studying for a Master's degree in Leading Business Transformation at Haaga-Helia University of Applied Sciences
10/2019: Digital marketing channels workshop at Haaga-Helia University of Applied Sciences
02/2019 Google Analytics certificate
11/2018 Google Ads certificate
10/ 2018 Hubspot certificate
2018-19: Professional Specialisation Programme in Digital Specialist fast Track (30ECT), Haaga-Helia University of Applied Sciences
Strategic change management, development of customer experience, customer acquisition in digital channels, fundamentals of e-commerce, digital marketing processes and tools as well as measurement and follow-up in digital marketing channels.
2016: B-School by Marie Forleo
B‑School is an 8 week, interactive video-based training program that teaches smart, effective online marketing strategies to business owners who want more sales and more impact from their online presence. www.marieforleo.com
2000: Bachelor of Business Administration, main: marketing, Haaga-Helia University of Applied Sciences.
The last 10 years have truly been a ROLLER COASTER 🎢 with its highs and lows. It has been a huge learning experience for me, and I have grown as a person and as an entrepreneur.
I have gone through 2 burnouts, serious health issues & surgeries, lost my father to cancer, have fought for my rights against the corporate giants and encountered contract betrayals. I hit rock bottom, financially and health wise.
I have had some TRULY AWESOME times too. I had "once in a lifetime" experiences, SUCCESS & WINS with work, travelled solo around the world and went to places I had DREAMED of going to my whole life. Turned MY BIG DREAM "Lavli living room" into a reality. And the fact that people actually LOVED IT was the GREATEST REWARD ever. Dare to say, I have provided GOOD VIBES for many people through my work, as well as SUPPORTED many other entrepreneurs. That is my ultimate mission in life.
Now, I welcome a fresh new (10 year) cycle. I'm ready and EXCITED ☆
You may also like to know...
✶ NATURE is my biggest inspiration, we really have to take care of this planet!
✶ I love YOGA and RUNNING.
✶ I love concerts, live MUSIC and ART (sometimes I even paint myself 🎨) I also love interior decoration and enjoy taking photos.
✶ I was born in a beautiful small town, HEINOLA, I often still visit as the most important people in my life live there. Family ♥︎
✶ I lived in AUSTRALIA for 2.5 years and travelled solo AROUND THE WORLD. I studied for one semester in Holland.
✶ I am inspired by DETERMINED WOMEN / GIRLS e.g. Michelle Obama, Marie Forleo, Oprah, Brene Brown, Lisa Messenger, Elisabeth Gilbert, Greta Thunberg...the list goes on!
As well as I, Lavli has gone through many phases and transformations over the 7 years of its existence. Read more about Lavli's story here.
Now, enough about me. I would love to hear from you and talk more about YOUR business. Please contact me to schedule a meeting!
- Asta ★