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      Work & projects

      Kamppi Helsinki shopping centre / CBRE Finland Oy
      Marketing services & event productions 09/2020-

      Event productions + event marketing materials:
      10/2024: Lasten päivä (Kids day)
      05/2024: Kamppi X Siivouspäivä
      01/2024: Hyvänolon lauantai (Wellness saturday)
      10/2023: Lasten päivä (Kids day)
      06-08/2023: Kampin Taidekesä (Kamppi summer of arts) installation & events including opening event and monthly art workshops for the customers.
      05/2023: Kamppi Talks: motherhood
      10/2022: Lasten päivä Kampissa (Kids day)
      05/2022: Kamppi Talks: wellness and sustainable shopping
      08/2021: Kamppi 15 years anniversary, Kamppi Garden installation and live stream event production

      Social media content production 
      09/2020-01/2024: Instagram & Facebook content

      Instagram live productions
      2021-2024: themes and IG-live scripts, collaboration with influencers and the stores, marketing materials

       

      Nordic Wellness Group Oy / Nordic Fit Mama online courses for mothers 2017-2021

      Outsourced CMO & Business development consultant: Data driven marketing in every step of the customer journey.  Sales campaigns and email marketing. Nordic Fit Mama website and marketing materials / visuals. More than 100% sales increase within 12 months.


      Telakka Workwear / Added Value Design Oy, 05-10/2020

      Marketing Project: Marketing Strategy & execution, opening new online store, social media campaigns

       

      Lavli living room concept store
      Creation, management & operation 2015-2017

      Lavli living room – A wellness concept store (250m2) in the heart of Helsinki comprised: Lorna Jane activewear shop, tea bar, wellness studio for boutique training classes, speakers and other wellness events. Lavli living room offered a space for private and business functions, temporary art exhibitions, work space and lounge to chill out and gather. As well as serving consumers, it served companies by offering them pop up spaces.

      "Paikka näyttää, tuntuu ja tuoksuu ihanalta! Uskomaton rohkeus ja intohimo luo tälläistä! En voi kuin nostaa hattua ja inspiroitua." -Saara

      Lorna Jane activewear
      Launching & distribution in Finland 2012-2018        

      • Collaboration with international, fast growing company.
      • Building brand awareness & customer engagement from scratch. 
      • Opening and running the e-commerce 7 years, customer service, stocking and logistics
      • Market entry: Marketing and sales strategy & implementation
      • Sales operations online and at the pop up shops
      • Lavli’s monthly wellness events, collaborations with several wellness chains and influencers.
      • Social media content production and campaigns.
      • More than 100 pop up shops and events annually.

      • Lorna Jane got 5-20 media hits/monthly and numerous magazine cover hits, securing coverage of 0,5-3,0 million per month.

      • Opening of Lorna Jane shop at Lavli living room, 2016-2017
      • As a 1-woman organisation, over 700,000€ worth of active wear was sold via Lavli online shop & events.



        

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