Experiential Wellbeing Design & Creative Project Direction
Hello, I'm Asta!
I am Experiential Wellbeing Designer and Creative Project Director. I design and create immersive and inspiring experiences, spaces and events that engage emotionally and leave a lasting impact. My work combines experiential design, brand storytelling, and human wellbeing.
I am particularly driven by projects that support or add human wellbeing. I love designing immersive and beautiful ’worlds’, spaces, events and program, that invite people on a journey, to dive in to moments where the busy outside world can be left behind, even just for a while. When successful, my work touches emotions, and leave people feeling inspired, energetic and spark new insights.
I believe emotional intelligence is one of the keys to success. Throughout my 24-year career, my greatest successes have consistently been rooted in strong people skills, intuition, acting as a connecting force and a driver of change. My clients have said that I have the ability to touch people’s hearts – I consider that the most meaningful compliment I could ever receive.
I love change and bold moves.
I thrive to drive the change and find new bold ways to WOW and exceed customer's expectations.
My extensive and creative partner network ensures that each project is executed with unique creativity, attention to detail, and exceptional quality. Whenever possible I choose to collaborate with small businesses, artists, and fellow entrepreneurs who bring their passion, craft, and authenticity to the projects. That really matters in the end result.
I have over 24 years of experience in marketing and sales, of which 13 years as an entrepreneur. This enables me to deliver projects with a strong understanding of branding, customer journey, and business objectives, ensuring that creativity and business strategy work seamlessly together.
I'm happy to help you with:
• Experiential Wellbeing Design: Experiences, Events & Spaces
• Creative Project Direction
💡 Lavli was founded in 2012 by Asta Laurila (image above) and has already experienced many chapters in its journey – started with Australian activewear brand Lorna Jane and wellness events – but always with same values and wellbeing goals. Read the whole Lavli story from here.
Lavli loves to partner and collaborate with fellow entrepreneurs whenever possible. For example in this Kamppi Helsinki photo shoot production we had amazing team, Photographer Mari Waegelein and Make Up & Hair Artist Satu Arvo, not to mention our gorgeous models Claudia and Mia.
Kamppi x Siivouspäivä, 05/2024, presenter Susani Mahadura talking with Kiia Aarnio, the Founder of Moody Monday second hand stores.
One of my longterm business partner is paper art studio Mio Gallery offering stunning, handcrafted giant paper flowers. Behind Mio Gallery are talented Ukrainian paper artists, Mira and Valerii (picture above), whose creations add a magical touch to any setting.
Whether you're planning a corporate event, artistic installations, photo shoot, gala or party, Mio Gallery’s breathtaking paper flowers offer a sustainable and visually striking way to set the scene.
Design your own flower garden, photo wall, or event décor with Mio Gallery's exquisite stock flowers, Poppy, Iris and Alstroemeria. Or, let’s create something truly one-of-a-kind that will WOW your guests. Mio Gallery can turn your most imaginative floral visions into reality!
Kamppi Garden paper flower installation to celebrate Kamppi Helsinki 15 years anniversary in 2021. Lavli x Mio Gallery production.
💡 Paper flowers are a sustainable and versatile décor choice, and we highly recommend reusing them whenever possible. With a touch of creativity, you can achieve an entirely new design and atmosphere simply by changing the space, background, or flower arrangement.
Contact us
You may also contact us by phone +358 50 3267757.