Paper flower installation – The Karelian Maiden, Museum Eliel 10/2025
Paper flower project with Mio Gallery. Our role was to design and create large Maiden Begonia paper flowers for Museo Eliel’s reopening exhibition in Joensuu. The flowers were assembled on-site due to their large size – over 60 petals per flower and up to one meter wide.
Flowers added extra beauty and wow effect to the entrance hall and framed the Karelian costumes on display.
“We wanted impressive flowers that reflect the exhibition’s title and could remain for several years. Lavli and Mio Gallery took our wishes and context seriously. The result has delighted visitors since October 2025.”
– Iiris Heino, Museum Manager
In the video: Mira Tsybukovska, Mio Gallery
Creative design and productions at Kamppi Helsinki, 2021-2025
During the years 2021-25 Lavli has produced inspiring and customer engaging events for Kamppi Helsinki shopping center. Event themes focused on impactful matters such as sustainability, wellness, and motherhood. These events featured expert speakers and influential guests, providing insightful discussions. The experiences included live music and interactive activations with Kamppi’s stores. Lavli also managed the creative event marketing from promotional campaigns to the production of the marketing materials.
Kamppi x Siivouspäivä, 05/2024
Finland’s national Cleaning Day (Siivouspäivä) was celebrated on May 25th, and this year, Kamppi Helsinki joined the festivities.
The event was hosted by the journalist & film director Susani Mahadura. Throughout the day, visitors could browse second hand pop ups, find great outlet deals, and enjoy a program filled with live music and engaging discussions on sustainable consumption, the circular economy, and home organization. Additionally, the Roskapäivä-Eino cleanup initiative took place during the event.
The stage decor also served as a showcase for Kamppi's stores' interior and decor selections. The decoration partner was Suvi Kinnunen.
In the picture: Susani Mahadura (left) and Kiia Aarnio (right), the founder of Moody Monday second hand stores.
Community Artwork at Kamppi
We collaborated with Taidesukellustehdas to create a digital community artwork with Kamppi’s customers. Through five pop-up events, visitors contributed to the piece, which was later showcased in Kamppi.
Learn more about Taidesukellus® concept at: taidesukellus.fi
Kamppi Wellness Saturday, 01/2024
Wellness Saturday (Hyvän olon lauantai) brought together insightful discussions on well-being, yoga classes and live music.
The event was hosted by Karita Tykkä, a holistic wellness ambassador, who was joined by an inspiring wellness experts and influencers. Visitors also enjoyed live music from athlete and wellness influencer Laura Rosilla (in the picture), who participated in the discussions as well.
The stage decor partner was Tiina Lindström and Partyland store in Kamppi.
Kamppi Talks: Motherhood, 05/2023
Spring 2023, Kamppi Talks was all about motherhood. Hosted by Elina Leskinen and Katariina Suuniitty, the voices behind the Äitien suusta podcast, the event brought together inspiring mothers, influencers, and experts to discuss the many facets of motherhood.
We explored topics like: the joys and challenges of becoming a mother, balancing everyday life as a mom, maternal well-being and the role of grandmothers.
The stage decor also served as a showcase for Kamppi's stores' interior and decor selections. The decoration partner was Anne Munkki.
Kamppi Talks: Sustainability & Wellbeing, 05/2022
The event was hosted by the renowned journalist and photographer Meeri Koutaniemi.
Event themes focused on wellbeing and sustainable consumption, featuring guest speakers such as Outi Pyy, sustainability expert and influencer (in the picture), and other wellness and health experts. Live music performed by singer-songwriter Ida Elina.
The stage decor also served as a showcase for Kamppi's stores' interior and decor selections. The decoration partner was Kelkkaprojekti.
Floating 'Art Summer' installation at Kamppi Helsinki | Kampin Taidekesä 06-08/2023
Creative design, curation and production of Kamppi Art Summer (Kampin Taidekesä) – 'floating' art installation combined artwork by Reetta Hiltunen and giant laser cut paper flower spiral mimicking the Wisteria flower by Mio Gallery. Technical installation partner Lohikari.
Exhibition showcased artworks from Reetta Hiltunen’s painting series, known for their figurative, playful style and rich symbolism. For this exhibition, we selected pieces inspired by Helsinki’s architecture, as well as human and animal characters, reflecting the diversity of Kamppi’s customers.
Paper art was created by Mio Gallery, an Antwerp-based paper art studio by Ukrainian Mira and Valerii Tsybukovska.
The installation delighted Kamppi Helsinki shopping centre's visitors the whole summer 2023.
Kids Day events at Kamppi | Lasten päivä Kampissa 10/2022, 10/2023, 10/2024 and 10/2025
For four consecutive years, Kids Days at Kamppi have been a tremendous success. Lavli planned and produced engaging and active program for kids with colorful, child-friendly atmosphere. Each Kids’ Day was different and packed with exciting activities, including meet-and-greets with beloved mascots and princesses, games, art workshops, and live music featuring children’s favorite artists. A fun “sticker hunt” added an extra layer of excitement, rewarding participants with a surprise at the end.
Kamppi’s stores were seamlessly integrated into the event, showcasing their products and services in an engaging way. Lavli also managed the entire creative event marketing process (years 2022-23), ensuring a well-promoted and unforgettable experience for families.
Featured in highlights reel: Sirkuskoulu Keikaus, Prinsessaunelmia, Tatu ja Patu, Maisteri Molto, Eeva-Maria Laakso (kids emotion skills), Taidesukellus®, Glitternisti and Comedienne Krisse Salminen.
Kamppi Garden installation – Celebrating 15th anniversary
Kamppi Helsinki's 15th anniversary was a wonderful project that I had the joy of designing and producing. At the heart of the celebration was the enchanting Kamppi Garden, a stunning paper floral installation at the central atrium of Kamppi shopping center.
The garden featured giant handcrafted paper flowers, inspired by late summer blooms like dahlias, irises, sunflowers, alliums, and marigolds.
The design was a collaboration with the talented Ukrainian paper art duo Mira and Valerii Tsybukovskiy from Mio Gallery, whose craftsmanship exceeded all expectations. Their attention to detail and artistry brought the vision to life in the most beautiful way.
To enhance the experience, the installation was accompanied by a nature-inspired soundscape.
Other work and projects
Content production for Kamppi Helsinki, 2020-2024
Content production for Kamppi Helsinki Instagram and Facebook 09/2020-01/2024. Managed annual content plans and activation campaigns, including photo and reel production. Created event marketing materials for social media platforms. Delivered quarterly reports with in-depth analysis to track performance and optimize strategies.
Instagram live productions for @kamppi_helsinki
@kamppi_helsinki IG live productions 2021-2024. Produced approximately 30 episodes, overseeing all aspects from planning and ideation to execution. Managed influencer collaborations, coordinated with stores, and wrote scripts. Created promotional materials for digital screens and social media to drive engagement. The collaboration partner for IG live photography was Mari Waegelein.
In the picture: Master Chef / foodie influencers Petra and Noora Väänänen @foodbytwinns
Branding photoshoot, Kamppi
Photoshoot production, including model casting, and styling. This project was brought to life in collaboration with the talented Photographer Mari Waegelein and MakeUp and Hairstylist Satu Arvo.
CMO for Nordic Fit Mama, 2017-2020
Outsourced CMO for Nordic Fit Mama. Data-driven marketing strategies, sales campaigns, email marketing, branding, online course and website redesigns. These efforts resulted at its best a 100%+ sales growth within just 12 months.
In the picture left: Riina Laaksonen, Founder of Nordic Fit Mama (nordicfitmama.fi)
Lavli living room – Holistic wellness concept store, 2016-2017
Lavli Living Room was a unique wellness concept store in the heart of Helsinki, designed and managed by Lavli. It combined a Lorna Jane activewear shop, a tea bar, and a boutique wellness studio offering training classes with a twist. Lavli living room also hosted lots of events, pr- and wellness events, private birthday or bachelorette parties. Beautiful decor with art exhibitions created a beautiful and inspirational space to enjoy shopping and services.
Beyond serving individual customers, Lavli Living Room provided pop-up spaces for businesses, as well as areas for co-working, and casual meetups, making it a versatile community space.
Lorna Jane Activewear – Launch & Distribution in Finland (2012–2018)
The story of Lavli began in Australia, while working there 2009-2010, I discovered the women's activewear brand Lorna Jane. More than just redefining sports fashion, it was the brand’s MOVE, NOURISH, BELIEVE lifestyle philosophy that truly inspired me.
In 2012, Lavli became one of the first Lorna Jane distributors outside of Australia, with exclusive rights in Finland. Launching Lorna Jane in Finland meant building brand awareness and customer engagement from scratch. Over seven years, I managed e-commerce operations, developed and executed marketing and sales strategies, and organized over 100 pop-up shops and events annually.
Let’s connect and talk more
Or contact me directly by email:
Voit ottaa yhteyttä myös sähköpostitse: etunimi.sukunimi(at)lavli.fi
Br, Asta Laurila🌸